dreXeL's Blog
Thoughts, Musings, Ramblings, Etc...

Doctors’ Speakers Network
I loved this project. It was for a team of awesome doctors in Silicon Valley who give lectures on nutrition and wellness to corporations like Adobe, Sony, HP, Symantec, Netgear and Samsung. They wanted a brand update and a new website. I had a lot of creative freedom on this one.




Sierra Del Tigre
This client decided to take her land and protect it by turning it into a conservation. It’s what’s called a “cloud forest”, meaning a forest at the top of a mountain so high it’s actually in the clouds.
The views and wildlife and nature are breathtaking. The task was to create a brand which showed in an instant what Sierra Del Tigre is, including all parts of the landscape.
Just working on this logo and website made me want to go to Costa Rica SO BADLY! I should have tried the whole “I think I need to see the place IRL to really be able to get the feel of the brand.”



Spa Posters
Client wanted a small series of posters for a day spa that uses their skincare products in their treatments. They wanted it to be simple, with a photo of one product and a testimonial.




Nomic Newsletter
Nomic Newsletter

This is a custom newsletter I created for Nomic, the Las Vegas job network for food and drink professionals.
Project was to create a newsletter that followed the brand to the letter, and which contained editable fields. So anyone could add new text and titles and images without having to know a lot of code.